Aimed at reducing waste, Tupperware was the first reusable plastic container brand to collaborate with TerraCycle's circular reuse platform, Loop
Orlando, FL /PRNewswire/ - Tupperware last year announced a partnership with TerraCycle's zero-waste platform Loop, which works with leading brands to create zero-waste, durable and returnable packaging. Tupperware designed and produced a one-of-a-kind reusable packaging container option for Tim Hortons – one of Loop's brand partners.
The reusable container was created by Tupperware to package Tim Hortons food menu items as part of a pilot program at select locations across Burlington, Ontario. The reusable containers will be available as part of the Loop program on-site at participating Tim Hortons restaurant locations starting today.
Aimed at reducing packaging waste through a circular recycling system, Tupperware is able to bring its decades of knowledge in product design and reusability to contribute to the circular recycling model. Tupperware, a 75-year old company, has deep experience and knowledge in engineered resin and sustainable plastics technology.
"We are excited to bring Loop's brand partners, like Tim Hortons, the opportunity to access and leverage our rich heritage in reusability to help bring more consumers into the fold on what it means to reduce their single-use footprint," said Hector Lezama, President of Commercial Business Expansion at Tupperware. "This partnership aligns to our purpose to nurture a better future every day by bringing to life sustainable options in the quick service industry. We look forward to seeing how this pilot program performs."
The test pilot with Tim Hortons is Tupperware's first foray into the market as a part of its partnership with TerraCycle's Loop, and will advance Tupperware's No Time to Waste® initiative to significantly reduce single-use plastic and food waste. Additional reusable package options created by Tupperware will be available to more of Loop's brand partners in 2022.
About Tupperware Brands Corporation
Tupperware Brands Corporation (NYSE: TUP) is a leading global consumer products company that designs innovative, functional and environmentally responsible products that people love and trust. Founded in 1946, Tupperware's signature container created the modern food storage category that revolutionized the way the world stores, serves and prepares food. Today, this iconic brand has more than 8,500 functional design and utility patents for solution-oriented kitchen and home products. With a purpose to nurture a better future, Tupperware products are an alternative to single-use items. The Company distributes its products into nearly 70 countries primarily through independent representatives around the world. For more information, visit Tupperwarebrands.com or follow Tupperware on Facebook, Instagram, LinkedIn and Twitter.
Loop is a global reuse platform enabled by a multi-stakeholder coalition of manufacturers, retailers, and consumers that aims to Eliminate the Idea of Waste®. Loop partners with brands and retailers to shift from a disposable to durable supply chain which enables consumers to responsibly shop for a wide variety of commonly used products. Loop is live in the UK, France, US, Canada, Japan and at Loopbyulta.com. Next year it will be live in Australia making it a truly global movement.
To learn more about Loop, visit www.exploreloop.com.
About Tim Hortons
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with more than 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.