Cleveland, OH /PRNewswire/ - A recent Packaged Facts analysis of the global market for food e-commerce anticipates intense near-term growth – albeit from a small base – supported in part by packaging innovations that are making online grocery-shopping a more attractive option for retailers and consumers alike.
Now available from the Freedonia Group, Food & Beverage Packaging Innovation leverages consumer survey data to identify and analyze the hottest trends in food e-commerce and other food and beverage markets for packaging.
The study page is here: https://www.freedoniagroup.com/industry-study/food-beverage-packaging-innovation-3736.htm
Pureplay online vendors vs. brick-&-click retailers
Consumers have been slower to the uptake with online grocery shopping than with e-commerce for consumer goods – such as apparel, books, and electronics – in large part because they are less willing to pay more for essentials like groceries, but also because they do not trust employees to pick out items, particularly fresh produce and meat, the same way they would, or worry that items could spoil, spill, or get damaged in transit.
Hence, vendors such as Kroger, Walmart, and Amazon (via Whole Foods) have a leg up because consumers can easily "click and collect," or buy online and pick up in-store, due to their wide brick-and-mortar presences. This retail strategy allows consumers to:
Addressing the challenges of food e-commerce with packaging
As e-grocers explore high-tech solutions such as delivery drones and cashierless stores to entice consumers, food and beverage brands are looking to packaging to enhance consumer convenience and confidence in the online grocery orders they ultimately receive. For example:
Want to learn more?
For more insight on these and other trends driving packaging innovation in food e-commerce and other food and beverage markets, see the following studies from the Freedonia Group and Packaged Facts:
About The Freedonia Group – The Freedonia Group, a division of MarketResearch.com, is a leading international industrial research company publishing more than 100 studies annually. Since 1985 we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Each study includes product and market analyses and forecasts, in-depth discussions of important industry trends, and market share information. Studies can be purchased at www.freedoniagroup.com and are also available on www.marketresearch.comand www.profound.com.
SOURCE: The Freedonia GroupCopyright 2019 PR Newswire. All Rights Reserved