Pilgrim's Pride Enhances Consumer Convenience With New Resealable Package Format

Pittsburg, TX – Pilgrim's Pride Corporation, the poultry company in the United States and Mexico, recently launched a new resealable package format for its 100% natural boneless skinless breasts and breast tenderloins to provide greater convenience to consumers.

Each fresh chicken breast or tenderloin is individually wrapped, allowing consumers to choose the appropriate portion of chicken for a particular meal while keeping the remaining contents sealed. A larger resealable package, featuring consumer-preferred ZIP-PAK® SLIDER™ technology contains the individually wrapped chicken pieces.

The new package format extends shelf life, as well as product freshness, as unused portions remain in the original, airtight packaging during refrigerated storage. With the convenience of a larger resealable pouch, consumers can easily choose what they wish to eat, and store the remaining pieces together. Pilgrim's Pride's new package format is also ideal for freezing unused portions, claims the company. Consumers no longer have to separate each chicken breast or tenderloin to prevent them from freezing together. Pilgrim's Pride brand 100% natural boneless skinless breasts and breast tenderloins have been commercially available since the end of September 2006 and can be purchased at select Wal-Mart stores.

"This package was developed to increase preference for the Pilgrim's Pride brand by providing the most convenient way to package fresh chicken," said Dan Emery, vice president of marketing at Pilgrim's Pride. "Each individual piece is hermetically sealed, making it easy for families to use what they need and store the rest, without having to transfer contents from one package to another."

The pouches were developed on a Pacmac 9500 vertical form, fill and seal (VFFS) system, using standard low-density polyethylene (LDPE) film with ZIP-PAK® SLIDER™ technology.

"For this application, slider technology enhances convenience and maximizes brand impact," said Robert E. Hogan, director of international sales and marketing at Zip-Pak. "Consumer studies consistently reveal that it is a packaging feature that consumers not only embrace, but prefer."

SOURCE: Pilgrim's Pride