Menasha Packaging Introduces Revolutionary Blister Card

X Card Speeds Up Production and Reduces Energy Use, Costs

Menasha Packaging’s new X Card, a revolutionary carded blister packaging, is helping customers speed up production, use less energy and reduce costs.

Unlike most current heat seal trapped blister packs, X Card eliminates the heat and dwell time by using a patent-pending cohesive application system that simply requires pressure to seal. The result is a highly efficient and environmentally friendly alternative to heat seal.

“X Card is a labor-saving solution that will streamline operations and dramatically increase throughput,” says Jerry Hessel, Executive Vice President of Business Development for Menasha Packaging. “We’ve seen production speeds double for some customers, while greatly reducing their total system costs of packaging.”

X Card also has many benefits for companies seeking sustainable packaging solutions, including:

• Reduced energy consumption due to quicker production and no heat use
• Corrugated materials that are at least 65 percent recycled
• Greater recyclability since blisters emerge free from paper and glue residue
• Converting done under one roof
• SFI certification for all paper products to ensure consistency

Carded blister packaging is often used in club stores and to group products together, such as cosmetics or special promotional items. The X Card blister system helps protect these products during transportation and display. The high-quality materials used to create X Card also enhance packaging graphics and provide a large billboard space help communicate product features and benefits.

“Menasha’s X Card blister system provides consumer packaged good companies the right combination to sell more product on shelf,” says Dennis Bonn, Vice President of Marketing for Menasha Packaging. “We will be able to service different customer segments with X Card and offer a more competitive blister card system to our current customers.”

X Card can be produced using a variety of substrates, from economy to upscale. It’s minimum size requirement is 10” x 7.5”, but the size can be customized. Typical club pack blister card sizes are 11” x 9” and 13” x 15”.

Menasha’s promotion of X Card stems from a license and supply agreement with Excel Retail Solutions, LLC.