IPL Offers IML Solutions As Superior Alternative To Dry-Offset Printing

Superior labeling for quality products

Saint Damien, QC- IPL Packaging, a designer and manufacturer of innovative packaging, offers in-mold labeling (IML) for plastic packaging as an alternative to dry-offset printing. As the first North American manufacture of injection-molded plastic containers, IPL Packaging offers the largest variety of IML solutions for injection-molded containers. IML offers several advantages over dry-offset printing, such as:

• Full photographic quality (Not available with Dry-Offset printing)
  
• Top to bottom container coverage (Not possible with Dry-Offset printing)
  
• Full shading of colors, 100% (Dry-Offset is only shades 97%)
  
• Typefaces as small as 6-point (Dry-Offset typefaces as small as 8-point)

Before IPL Packaging introduced IML, manufacturers made use of dry-offset printing or plastic sleeving to label and promote their products on retail shelves. With the introduction of IML, manufacturers are no longer restricted to the limitations of these previous labeling techniques. IML offers manufacturers the best technique currently available.

IML also provides significant retail benefits when compared to dry-offset printing. Because IML offers such superior photographic quality and coverage, the packaging is going to be more visually appealing to customers, making it more likely to catch their eye when resting on a self next to a product with dry-offset packaging. Once the packaging grabs a consumer's attention and they physically hold the product in their hand, there is an 80 percent chance that they will end up purchasing that product.

SOURCE: IPL Packaging