News | July 8, 1998

Children's Beverage Group Enters into Agreement with Sweet Ripe Drinks

The Children's Beverage Group, Inc. has named Sweet Ripe Drinks, Ltd. as its exclusive Canadian marketer of its straw-in-the-pouch drink package.

Sweet Ripe Drinks, Ltd. will be marketing the drink packaging with its Canadian brands including Allen's Apple Juice and Everfresh.

Alan Leyland, CEO of Sweet Ripe Drinks, Ltd., says that, "The Children's Beverage Group's unique stand-up pouch allows us to enter the Canadian youth beverage market by offering our leading brands in a way that we feel will be a big hit with the younger audience."

Established in 1995, The Children's Beverage Group's mission and goal has been to create cutting edge products using the latest in packaging technology under its trademarked "BrainForest" spring water and fruit juice product line.