Interbrand Unit Receives Six Awards in 1998 American Graphic Design Awards

Interbrand Gerstman + Meyers has received six awards in the 1998 American Graphic Design Awards competition, sponsored by Graphic Design: USA. Interbrand Gerstman + Meyers is the brand identity and package design unit of Interbrand Group. Richard Gerstman, president of Interbrand Gerstman + Meyers, noted, "IG+M has once again demonstrated, across a wide range of industries, that packaging design is a critical element of branding strategy, whether with established products or new brands." IG+M's work was cited for the following clients:

• Creating a brand image and identity for the GM Parts product line, which covers more than 200,000 SKUs at both retail and in the aftermarket.

• Capitalizing on the Sunkist brand equity for a new not-from-concentrate juice product while differentiating it in one of the most competitive aisles in the supermarket.

• Developing a new packaging system for Imation that leverages Imation's 3M heritage while establishing a separate brand identity.

• Visually differentiating Call ATT while also communicating the strong brand value of the AT&T name and educating card users on dialing protocol.

• Migrating the package design of Sherwin-Williams' entire line of primers, paints and wood stains from a professional orientation to a consumer orientation.

• Updating the Exxon SuperFlo line for consumers and retailers by increasing ease of use and display while upgrading the visual impact of product information.

Interbrand Group, part of Omnicom Group Inc., offers a comprehensive array of consulting services to assist in the creation, enhancement, maintenance and valuation of a company's brands.

For more information: Laurie Dodge, Tel: 212-702-8127 or email laurie_dodge@interbrand.com.