News | December 10, 2018

Hint To Beverage Industry: Stop Teaching Kids To Crave Sugar!


hint, Inc., whose mantra is “drink water, not sugar®”, has introduced a new line of products that promises to end the Age of Sugar Water by allowing children everywhere to fall in love with water instead of sugary juice drinks. Having long decried the high sugar content of apple juice and other kids’ boxed drinks, hint is now using the same 200ml Tetra boxes to offer a delicious alternative with no sugar and no diet sweeteners. The four fruit flavors, Watermelon, Cherry, Blackberry and Apple, will make kids happy—and healthy too.

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New hint water for kids in blackberry, apple, cherry and watermelon. No juice, no sugar, no diet swe ...

New hint water for kids in blackberry, apple, cherry and watermelon. No juice, no sugar, no diet sweeteners (Photo: Business Wire)

hint® waters are NON-GMO certified and WHOLE30 approved. They are vegan, and contain no MSG, nuts, soy or gluten. Like all hint waters, the kids’ version delivers delicious refreshment with no juice, no sugar, no diet sweeteners, no colors, no calories and no preservatives.

“We want to help the whole family lead healthier lives,” says Kara Goldin, Founder and CEO of hint. “I love the idea that we have something for children that helps them fall in love with water at an early age. That’s the real inspiration! And we had so much fun creating this special treat just for kids that they can carry around, throw in their lunchbox and enjoy throughout the day. We didn’t have to reinvent the wheel, we took our top three flavors that made us #1 plus a special variety of apple we had been saving just for the kids and we reimagined and redesigned the packaging…and wow, I wish we had had this when my kids were super young.”

Now, people of every age will be able to enjoy water all day long with 25 varieties available in BPA-free bottles and now 4 in Tetra boxes. In addition to selling in stores and online at and, Goldin is working with top legislators in Congress to make room in school snack and lunch programs for unsweetened flavored water. Stay tuned. “That’s an important dream!” adds Goldin. “More and more these days being an entrepreneur means being an advocate for the consumer. I’m thinking about health first, getting laser focused on what’s going into our bodies and then creating enjoyable products that make us feel good about the decisions we make every day.”

hint water for kids is available at, and soon at Costco and grocery and specialty stores nationwide.

For more information, samples, images or interviews, please contact Anne Breza at, 917 488-4119.

About hint, Inc.

San Francisco-based hint, Inc., founded by entrepreneur Kara Goldin, is most known for its delicious unsweetened flavored water, which helps people fall in love with water. Since its launch, hint® water has helped consumers live healthy lifestyles by making water taste great without sugar or diet sweeteners. The brand has received numerous accolades, including Best Flavored Water (from Health, Men’s Health, and SELF magazines). In addition to hint’s award-winning fruit-infused still water; hint makes a sparkling version that received Better Homes and Gardens’ Best New Product award and the Silver Stevie award for Best New Product of the Year; and hint kick®, the brand’s first caffeinated beverage. In 2017, hint introduced its own sunscreen, scented with hint’s fruit essences to transform the application of sunscreen into an enjoyable experience. The SPF 30 mist is free of oxybenzone and parabens and is available in three refreshing scents: Pineapple, Grapefruit and Pear. hint water and sunscreen are produced in the USA and are available at and grocery and specialty stores nationwide. Follow @hint on social media and at

Copyright Business Wire 2018