PRINTRONIX Podcast: Intelligent Mail Barcode

This is the most recent installment of the Printronix podcast series, Leadership By Design, sharing best practices in industrial printing, compliance, and RFID implementation. The discussion features a detailed overview about The Direct Marketing Association, the impact of government on such practices, and the rapidly growing use of intelligent mail barcode.

The use of the intelligent mail barcode helps the United States Postal Service to manage mail better and it benefits consumers because it will improve the traceability of mailed items and it will make the process of recipient address changes easier.