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Mosinee, WI - Wausau Paper recently announced the introduction of MicroBrite Technology - a thermal performance enhancing feature of its ProPly and ProRed food packaging and food service papers for microwave, convection, and conventional oven applications. MicroBrite is designed to address the $3 billion flexible packaging segment of the snack foods industry and its growing need for non-charring paper products for single serving and portion control food packaging.

"The identification of new applications for existing products continues to drive innovation and access to expanding markets for our Specialty Products division. These mix enhancing opportunities are just the latest examples of value-added product development which differentiates Wausau Paper and amplifies the many competitive advantages we provide our customers," remarked Thomas J. Howatt, Wausau Paper president and chief executive officer. "These products were created in concert with our commitment to provide the markets we serve with environmentally preferable choices in each of our three businesses. Equally as important, they will improve the performance of our customer's converted products in these growing markets and the experience of commercial and retail end users."

Wausau Paper Specialty Products offers a broad range of environmentally responsible specialty papers designed for high performance technical and packaging applications in the food service, personal care, consumer products, metal, and glass industries.

SOURCE: Wausau Paper