Articles


No Holes In Labeling Program At Krispy Kreme

April 16, 2004

How fast do production lines have to go?

When those production lines are carrying Krispy Kreme doughnuts ready for shipment to grocery stores, the answer is as fast as humanly possible.

Many people are familiar with Krispy Kreme, which makes those absurdly tasty confections that are quickly becoming known worldwide. They may have stopped by the company's doughnut shops, or picked up a box or two at area grocery or convenience stores.

Wholesale bakeries supply the stores with boxes of doughnuts. And it is in these bakeries that a special labeling solution speeds the baked goodies to their destinations. A unique printer/applicator, customized for Krispy Kreme and with a durable print engine from SATO America, keys the stand-alone system.

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